Why You Should Have Conducted a SWOT Analysis for Your Business by Now

Why You Should Have Conducted a SWOT Analysis for Your Business by Now

A SWOT analysis is a business analysis procedure conducted to make sure there are clearly defined goals for any project and that any factors related to the said project are identified properly. Performing a SWOT analysis of your small to medium business does not take too much of your time and it helps you to think outside of the box when it comes to your business. A SWOT analysis also helps you come up with an effective strategy for your business by ensuring you have put all your business’ weaknesses and strengths into consideration not to mention the threats it faces in the market and the opportunities available. It is almost a business rescue depending on what you do with the results obtained.

SWOT is an acronym for Strengths, Weaknesses, Opportunities, and Threats. The business’ strengths and its weaknesses are internal i.e. location, patents, or reputation meaning they are within the company and you will need to work on them actively to change them with time. Your opportunities and strengths are essentially external and they could be prices, competitors, or suppliers. They happen outside of the company and you cannot change them.

Businesses can exploit a SWOT analysis any time to analyze a changing environment so they can respond accordingly. A strategy review meeting is recommended for businesses at least once every year beginning with a SWOT analysis. A SWOT analysis is also recommended for new businesses during the planning process because approaching a new business in accordance to its unique SWOTs may put you on the right path from the beginning saving you a lot of trouble as you proceed.

Conducting a SWOT Analysis

For the most objective and complete results, it is best to conduct the analysis using a group of individuals with varying stakes and perspectives in the company. Customers, customer service, sales, and management can all bring valuable insight. The process of a SWOT analysis is also a chance for your team to come together while encouraging participation in accordance with your company’s strategy. Usually, a SWOT analysis is done using a four-square SWOT template but lists works equally as well. The best method to use is the one that allows you to organize the results and understand them easily.

You can brainstorm with your team to determine the factors present in all four sections of the analysis or ask your team members to complete a SWOT analysis template individually after which you can meet for discussion and compilation of the results. Bullets points might be the best way to start as opposed to elaborating each point first. Ensure you capture any important aspects according to you in all four areas. After the brainstorming session, you can generate the final version of the SWOT analysis in all its prioritized glory. The factors in each category can be listed from the highest in priority to the lowest in priority.

The SWOT results can be used to come up with short and long-term strategies for the business by maximizing the positive influences and diminishing the negative influences in your business.

How to Effectively Monitor Your Business’ Performance

How to Effectively Monitor Your Business’ Performance

In order to set your business up for success, business analysis, business monitoring, and improvement of business performance are essential factors. Business process monitoring involves the real-time review of a certain activity or activities established to achieve a specific goal in an organization.

Managing your business without a complete understanding of the source of problems or opportunities can result in lost profits and unnecessary costs. Appropriate monitoring of business performance can help you improve cash flow and profits. It can be somewhat easy to establish the effects of these issues in a company but it can be even harder to establish the cause of these problems. If for example, there is a decline in sales, you may not know whether it because of issues with pricing, marketing, production, or challenges faced by the sales team.

So, What Are The 3 Ways You Can Use To Monitor Your Business’s Performance?

Anything you can measure in your business is essentially manageable. For you to perform effective business monitoring, you have to identify what you will monitor and how you will measure that. An analysis based on the facts of the data presented conducted by a relevant data analyst can help you focus your efforts on a successful strategy. Reliable measurement also helps you see where you need to improve.


This method involves a comparison of your business performance against that of your competitors. If your business has reduced annual sales growth in comparison to one of your competitors, you may want to find out why your competitors are experiencing better growth in order to make adjustments.

Trend Analysis

Most businesses usually monitor their performance over one specific period and this can be hard to see the bigger issues that could be building up over time. Monitor the trends of ratios and expenses over several periods and monitor positive and negative trends.

Variance analysis

This method is used to observe actual budgets, revenues, and costs against your initial estimates. By monitoring variances in forecasts and budgets, business managers can make changes to get on the right track and boost future forecast.

Business managers and owners usually lack the resources, expertise, and time to properly monitor their business’ performance, and ensure their reports remain updated. It would be best to outsource an outside expert such as a business architect so you experience the advantages of proper monitoring to reach your company’s strategic goals and increase profits. The main essence of monitoring business performance is to determine the connection between all the factors that influence economic performance long-term. You will have to identify one main goal and monitor all the business KPIs related to it and exhibiting an effect on its performance.

Generate A Clear Business Strategy With 1 Measurable Primary Goal.

This will guide you on time and resource allocation while being the main indicator of your long-term business growth. Without a well-defined goal for your small to medium business, you will find it difficult to agree on the measurements of success as a business manager.

Generate A Causal Model Based On Your Hypotheses In The Strategic Plan.

Your hypotheses should be founded on the main company goal.

  • Think of all the possible aspects contributing to the growth indicators on your KPI dashboard i.e. profitability and liquidity.
  • Collect consistent and relevant data that will help you determine a causal model for tracking company performance.
  • Characterize all your team members’ skill sets to find out how they can work to improve your KPIs.
  • You will then establish a plan to achieve the main objective through all your actions.
  • You will also establish a plan for resource allocation that supports the main goal.